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Why Does My Wig Look Fake?

December 19th, 2023 | 11 min. read

Why Does My Wig Look Fake?

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Are you battling with a wig that just doesn’t seem to look or feel natural when you wear it? It’s a common challenge that many people face - the disappointment when the wig you chose, hoping it would restore your confidence, looks fake and makes you feel uncomfortable. Finding a wig that looks completely natural and feels comfortable is crucial, butt it can often feel like an elusive goal.


At Daniel Alain, we specialize in creating wigs that help deal with hair loss and enhance your confidence. With more than twenty years in the industry, our expertise in crafting high-quality human hair wigs and toppers is unparalleled. 


This article aims to uncover the reasons behind a fake looking wig. We will guide you through easy-to-follow tips and expert advice, helping you to pick a wig that transforms your look and truly makes you feel like yourself.





Reason #1 : Your wig isn’t the right size for your head




If you didn’t take accurate measurements of your head before choosing your wig, you may find that your wig doesn’t fit properly. If it’s too big, there may be excess fabric at the crown of your head, leading to unconvincing bulk and a loose fit you may fear will succumb to the slightest breeze. Too small, and your wig may be pressing tightly into your temples and the front hairline could be receding backwards as it struggles (but fails) to stay in place.


Daniel Alain wig consultant, Ashley Harfman, recommends working with a brand that not only helps you take a range of specific measurements, but also offers a wide range of cap sizes so you’re sure to find the perfect fit for you.


“Some wig brands offer an overly simplified sizing system,” Ashley explains. “They expect their customers to fit into one of two sizes, no matter what size or shape their head is.”


Brands that recognize the unique size and shape of every person’s head will work to provide a more extensive selection of sizes, or even offer custom sizes for anyone still having trouble finding the perfect fit. 




Ultimately, putting on a wig cap that fits snugly without being uncomfortable will help ensure your wig looks as natural as possible and feels comfortable throughout your day.



Reason #2: You haven’t had your wig customized


If you haven’t considered having your wig customized, chances are it doesn’t completely compliment your face shape, skin tone, and coloring. A common misconception among new wig wearers is that wigs are ready to wear straight out of the box. While this might be true for some, to achieve the most natural look, customization is key.


cutting bang landscape


While there are numerous ways to customize a wig, choosing the right stylist or wig specialist to work on your piece is very important in achieving the most natural look. Work with someone you trust, or someone you know has plenty of experience working on hairpieces.


“Read reviews or see what people are saying about a stylist online,” suggests Ashely. “If you’re still struggling to find someone you trust, reach out to us here at Daniel Alain. We will be able to help you find a reliable stylist in your area.”


And when it comes to those customizations? With a human hair wig, the possibilities are almost endless. Trimming bangs, cutting face-framing pieces, layers, or even thinning out the wig for a more natural density are just a few of the options you might want to consider.



Reason #3: You haven’t learned how to style and maintain your wig


Styling your wig properly can make a big difference in how natural it looks. This might seem daunting (especially if you’re not used to having a lot of hair to work with), and it’s true that styling skills can take time to develop. But with patience and practice, anyone can learn to wrangle the curling wand, straightening irons, or even master the messy bun. Whether you’re aiming for casual, beachy waves or an elegant up-do, the way you style your wig can greatly enhance its appearance.




“Maintaining your wig is just as important as styling it,” attests Ashley. “A well-maintained wig looks more natural and lasts much longer.”

Washing your wig


  • Frequency: Wash your human hair wig every 7-10 wears of daily use. Over-washing can lead to wear and tear.

  • Products: Use salon-grade, hydrating shampoos and conditioners.

  • Technique: Gently brush out tangles before washing. Use lukewarm water and apply shampoo with a downward motion, from the cap to the tips. Rinse in the same direction.

  • Conditioning: Apply conditioner from mid-shaft to the ends, avoiding the cap. Rinse thoroughly with cool water.



  • Avoid wringing or twisting: Pat the wig gently with a towel to remove excess water. Never wring or twist the wig.

  • Air dry: Place the wig on a wig stand or a mannequin head to air dry.



  • Use the right tools: Use a wide-tooth comb or a detangling brush specifically designed to protect the longevity of your human hair wig.

  • Gentle brushing: Start detangling from the ends and work your way up to the roots. Be gentle to prevent shedding and breaking of the hairs.

Using Heat Protectant


  • For human hair wigs: Before using any hot styling tools, apply a heat protectant spray to minimize damage. Keep the temperature below 350 degrees.

Additional Tips


Storing: Store your wig on a wig stand or a mannequin head to maintain its shape and style.


Avoiding harsh chemicals: Keep your wig away from chlorinated water, sea water, and harsh chemicals as they can damage the wig fibers.


Regular maintenance: Regularly check your wig for signs of wear and tear, and address any issues promptly to extend its lifespan.



How can I find a wig that looks more natural and feels more comfortable for everyday wear?


The frustration of a wig that doesn’t quite capture the natural look you were hoping for can be a huge disappointment, and may even make the experience of wearing a wig more stressful than enjoyable.


In this article, we’ve explored some of the reasons why your wig might not be looking as natural as you hoped it would. We hope that being armed with this knowledge will help you feel confident about taking some steps towards improving its appearance.


For more resources and guidance, our Learning Center is packed with in-depth articles, tutorials, and expert advice to further help you in your journey. If you have any questions about our products, please don’t hesitate to make an appointment for a consultation with one of our experts. We would be honored to help you finally find the hair of your dreams.